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Timex® Uses Coloreal eBox as a Business Communications Tool to Increase Overall Efficiency
	Summary Company Industry: Contact: Application: Result:	Timex® Watches Pam Steel, Graphic Design Manager Ad hoc photography for reports, quality assurance, presentations, email communications with suppliers and distributors, etc… Anyone can create high quality images for their documents while the professional photographers on-staff can focus on their work without interruption
	After previewing the Coloreal eBox at the 2003 Consumer Electronics Trade Show, Timex’s Manager of Interactive Marketing, Richard J. Greene, immediately recognized the product’s potential to save time and eliminate headaches. The eBox provides a controlled lighting environment that would otherwise be impossible in the open environment of Timex’s corporate headquarters “What’s great about eBox is that it’s all set up and ready for people to use when they need to take a picture” said Mr. Greene. “The fact that you can easily email the images right from the ebox station to yourself or to others completes its utility. With suppliers, manufacturers and distributors all around the world, effective communication is very important and a picture is the ideal format to communicate.” Pam Steel, Timex’s Graphic Design Manager added: “The eBox continues to help us in developing product, taking quick photos for the web, or recording packaging/ point-of sale material mockups before they’re put into production, and more and more departments are finding a use for it. This self-serve photography frees up our in-house photographer to focus on higher end photography of final product for TIMEX catalogs and point of sale material. Although the dollar value of this is difficult to measure, we know eBox has improved the quality of the images everyone takes, it saves time and eliminates the stress of those last minute photos which contributes to the overall efficiency of our organization.”