By ortery | 30th September 2016

2D PhotoBench 100 ultimate Desktop Product Photography Solution with dimmable LED light control for small object product photography

New Product | 2D PhotoBench 100

Ortery Technologies is proud to announce the latest product in its PhotoBench Series, the 2D PhotoBench 100. This new Product Photography Solution features a software controlled photography workflow and dimmable LED lights so users can instantly take pictures on pure white backgrounds for use on Amazon or other eCommerce platforms. In addition, the photography software…


By ortery | 28th July 2016

bhfo warehouse

BHFO Growth Through Product Photography Automation

  BHFO.com case study released! Product photography automation is no longer a “bottleneck” for the eBay top seller of fashion and apparel merchandise. BHFO reports that with the help of Ortery photography lighting studios and software they are now automating their image capture process and shooting 60,000 to 160,000 pictures per month for eBay, Amazon,…


By ortery | 17th August 2015

studio photography

Do You Have What It Takes For Product Photography

Producing high-quality images for your business requires a lot of work and skill. There are obvious variables such as the type of tools you use or the amount of talent or knowledge that you have. Let’s review them to see what you are in for. The Right Tools First off you need the right tools.…


By ortery | 14th July 2015

clothing pad

Ortery Lauches The ClothingPad Mini Plus Kits

Ortery Technologies proudly announces the worldwide release of the ClothingPad and ClothingPad Mini Plus Kits. This a new addition to their Clothing Pad line of solutions. These kits allow either ClothingPad solution to stand up vertically, permitting the vertical photography of mannequins, live models, handbags, shoes or other free standing items. The lights come off…


By ortery | 29th June 2015

jasper

Ecommerce Business Automation Featuring Jasper

Jasper Studios recently hosted an eCommerce event in Toronto to showcase partners they have worked with to create their new SAAS System that can be used by any eCommerce business. Jasper stated, “As our proud HD and 360° product photography partner, Ortery Technologies has been working with Jasper Studios since 2012 and has supplied equipment to our…


By ortery | 20th May 2015

clarity

Image Clarity, Aperture, and Diffraction

At Ortery Technologies we are always looking to expand our photography knowledge and solve problems for our customers. This week we came across an excellent video by Alex Koloskov, that explains diffraction and how it plays a part in macro photography. Here is how we would explain image clarity, aperture, and diffraction. Light travels in…


By ortery | 13th May 2015

dof

How Depth of Field Applies to Product Photography

Understanding what depth of field is and how to control it will allow you to create better photographs that highlight exactly what you want the viewer to see. Have you ever taken a picture of an object that is clear in the front then gets blurry toward the back? Why does that happen? Blurry                        In Focus                        Blurry What…


By ortery | 27th April 2015

camera settings

What is ISO or Light Sensitization In Your camera?

ISO is an acronym for International Standards Organization. This is the main governing body that standardizes sensitivity ratings for the image sensor inside digital cameras. ISO is a term that was carried over from the days of film photography. With today’s new imaging technology, digital cameras have the ability to take a picture then change…


By ortery | 15th April 2015

product tips

3 Simple Product Photography Mistakes

There are many variables involved in taking a professional product shot. While many of them are technical in nature like the camera settings, lighting and so forth, some are simple things that people forget. When shooting product, keep these basic ideas in mind: Clean and Simple Keep everything in the image clean and simple so…


By ortery | 10th April 2015

camera action

Describing Your Products with Video

When it comes to online sales and customer conversion, connecting with your potential customers is the most important element. You need to provide the customer with what they are looking, and what better way than to do it with their eyes by using video. The first step to listing your product has usually been through…